Chinese Online Retailers Turn to Europe: U.S. Trade Rules

News: Some of China’s largest e-commerce and logistics firms, including JD.com, are rapidly expanding into Europe as U.S.

President Trump’s tariffs reshape supply chains. In the UK alone, Chinese companies have leased over 2 million sq. ft. of warehouse space in 2025, nearing the 2021 pandemic peak of 2.3 million sq. ft., according to CoStar.

A similar trend is seen across Europe, with growing inquiries from Chinese groups. Analysts note Europe is now the last major market for fast Chinese expansion, making them key players in the region’s logistics landscape.

JD.com leads the push, securing 900,000 sq. ft. in the UK, launching its Joybuy platform, and opening facilities in Milton Keynes and Coventry to strengthen its footprint.